The last couple of days I have been talking about something I am calling HYPERWeather. Here’s an explanation of it. HYPERWeather is when a TV station or stations are in continuous, non-stop, all-out weather coverage of a significant weather event, such as severe thunderstorms, tornadoes, and major snow storms. Just breaking in to provide updates doesn’t count. It needs to be a long preemption of programming to provide weather coverage or when the station’s newscast is mostly about the weather event. Usually the preemptions cause viewer complaints.

There you go. HYPERWeather.

Will this weather just stop??? This is getting insane! Third straight day of seeing HYPERWeather!

Very odd warning situation out of Milwaukee this afternoon. They have a tornado warning on top of a tornado warning. And the cover-all warning is not really storm based as they should be…

Here’s a image:

And HYPERWeather has hit Green Bay – and it looks like it is heading into the Milwaukee area so look out there.

Milwaukee TV Stations go into all-out coverage when there is a tornado warning is issued. Then they get complaints. I have noticed recently that they are starting to say a disclaimer that they are doing in in the best interest of the public. Serving the public is part of having a license to broadcast. Technically, they are fulfilling part of having a license.

I do have a critique about the coverage – because of how fast the storms are moving, I don’t think that the stations should be using the NWS radar because of the delay in getting the data to the public. The stations I get have their own radars so they don’t have to use the NWS radar. Just my 20 cents (not 2 cents – I blame gas prices).